Saturday, December 22, 2018

School Promotion & Marketing Plan


School Promotion & Marketing Plan will lead to better opportunities to increase enrollments, enhance reputation & profit. It will assist your school in becoming more widely known for what it offers the community, along with its successes, etc, which should lead to better enrollments. Our service of School Promotion & Marketing Plan capture the following objectives.
  • Effective school improvement planning
  • Interpreting Raise Online and other sources of data
  • Raising pupil achievement
  • Whole school self-evaluation
  • Assessment for Learning
  • Developing a coaching culture
  • Head Teacher Performance Management
We develop School Promotion & Marketing Plan on these strategies:
  • Define what you have to offer
  • Vision and mission, personnel, basic underlying content and structures within the school, curriculum offered, pastoral and welfare support programs, facilities, extracurricular activities, etc
  • Specific demographics targeted e.g. ages and groups catered for - coeducational or single gender, etc, and their particular niche market
  • Future plans - programs, staffing, facilities, et
  • Define your target group
  • Through various data, including surveys, observations, experience, gifts, and talents available / needed
  • proximity to / involvement with similar and/or churches and parishes
  • any expansion - programs, facilities, staffing
  • Budget
  • Realistically support this marketing plan
  • Be flexible and open to growth and change as the needs arise
  • Continually develop over time through needs and experiences
  • Marketing Strategies
  • Personnel and Talents available - including School Marketing Manager
  • Develop Marketing Aims and Objectives - from previous information
  • Marketing Relationship
  • Marketing Resources (including branding, advertising)
  • Media Use
  • Internet and other Contemporary methods.
  • Evaluation
  • The plan should be evaluated at least yearly and appropriate adjustments made for the following year.
  • Changes may need to be made throughout the year depending on changing circumstances.

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